Wilier was born in 1906 thanks to the brilliant idea of a trader from Bassano, Pietro Dal Molin, of building bicycles on his own account. His forge or \"Steel horses\" rose as a small workshop along the banks of the river Brenta, at Bassano del Grappa, and it became more and more successful by keeping up with the increasing demand for bicycles. In the last decade, and especially since 2008 - due to the success of international cycling and of the new models, Wilier Triestina continues to increase and consolidate its presence in the international market, with double digit growth in terms of revenue and bicycles produced.